Integrated Marketing & Public Relations
 Phone: 703-922-2442Email
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Services

Branding, Design and Marketing

Branding — Intuitive Fare will help define your company's unique position in the market, through:

  • in depth input session with all principals
  • interviews with clients or
  • surveys to a prospective target audience for your new business,
  • a competitive analysis
  • and Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis.
  • 1/2 day brainstorming session with principals to report findings and finalize positioning and messaging

This process of discovery will bring us to the "ah hah" that translates your company's position to a messaging platform that truly communicates the benefit's of your offering to customers - the basis of a successful brand.

Design—Once the brand platform is established, our designers have the perfect blueprint to design your logo, web site and corporate collateral. Our creative director's strategic direction and our designers amazing talent is a winning combination each and every time - creating brands that get noticed and most importantly, remembered. View Portfolio. .

Integrated Marketing — Based on the opportunities discovered in the branding platform, the habits of your target audience and your sales goals and budget, Intuitive Fare develops a custom integrated marketing strategy for your business. It will include the perfect combination of:

  • Web Site - your window to the world. Intuitive Fare will audit your current site and make content recommendations that will transform your site from a "brochure" to an interactive site that captures leads.
  • Direct marketing - targeted direct mail - from post cards to dimensional packages - that get noticed, opened and include a strong call to action.
  • Print or broadcast advertising - to a very targeted audience with a very specific message.
  • Email marketing with the right balance of value add and promotion.
  • Social Media - We manage and integrate Facebook, Twitter, LinkedIn, Blogs, Foursquare, Yelp and the new tool around the corner - an ever changing medium that we stay on top of.
  • Quality, affordable printing and mailshop services and management.
  • Ideas, ideas, ideas for your company to get involved in community events, sponsorships and events to maximize press coverage.
 
 
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